Trainline is growing in Europe as Italy, Spain, and France embrace the best app for comparing trains and saving money on booking tickets. We took a challenger mindset across the markets, giving the brand a playful tone of voice in simple and insightful communications that allowed us to talk about the unique needs of each country in a fun and quirky way.
Trainline can save people in Spain serious money on their trains. So it’s a simple message. Save on trains and not other things, like mosquito repellant in summer.
Ouch.
Trainline finally brought greater train booking choice to France and Italy, so we built a campaign around that. Contrasting things you can choose, like trains, with things you can’t, like being a goth and not fitting in with your overly happy family.
In France, value is the major driver in decisions. So the Trainline app doesn't just make trains simple, it also gets you the best value fare. It’s got handy options for locking in the best price, and getting a refund if there are delays. Life would be better if it had the same options…but it doesn’t.
